Gabriella Smith · UX Designer · Liverpool, UK

Product designer creating digital experiences that make complex decisions feel simple.

6 years designing for teams and users across the UK, Germany, and Peru.
Currently in Liverpool, usually somewhere between a user interview and a Figma file.

See my work →

OUTCOMES A few results from products I've helped shape.

3x Increase in enquiry conversion 🇵🇪 PERU FOR LESS

94% positive post launch feedback🇩🇪 SHOWHEROES

11pp conversion gain from A/B testing 🇬🇧 ICE TRAVEL GROUP

20% more revenue per session 🇬🇧 ICE TRAVEL GROUP

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Open to conversations about design, products & ideas.

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DESIGN PRACTICE

01 Figma

02 Product Strategy

03 User Research

04 Prototyping

05 UserTesting

06 Design Systems

Selected work

03 case studies

3× Conversion Lift

MOBILE UX · CONVERSION

Holiday Enquiry Experience

Transforming a high friction mobile enquiry flow into a guided wizard experience that increased conversions 3×.

+11pp Conversion

PRODUCT DESIGN · UX OPTIMISATION

Deals Discovery

Restructuring a high traffic discovery page into a browsable experience, validated with an 11pp conversion lift.

100+ Pages Analysed

PRODUCT DESIGN · SCALED UX

Scaling Acquisition Journeys

Redesigning high value journeys by using SEO insights and reusable design patterns to create a more consistent customer experience.

Let's work together.

gabriella-smith@hotmail.com · Liverpool, UK

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